Job Details | Social Media and Search Engine Marketing Manager - Elk Grove Village

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First American Bank

 Location: Elk Grove Village, IL 60007 Document ID: A7154-01OM Posted on: 2013-07-1807/18/2013 Job Type: Regular

Job Schedule:Full-time
Minimum Education: Not Specified2013-07-19
 

Social Media and Search Engine Marketing Manager - Elk Grove Village

The Social Media and Search Engine Marketing (SEM) Manager is responsible for the development and implementation of the organization's social media program and search engine marketing campaigns.

DUTIES & RESPONSIBILITIES:

Manage and analyze multiple search engine marketing (SEM) campaigns on Google, Yahoo, MSN, Bing, etc., optimizing keyword effectiveness.

Develop, implement and maintain the organization's social media program on Facebook, Twitter, LinkedIn, etc. Respond to user commentary regarding the organization or its entities while coordinating with relevant business units to ensure accuracy and appropriateness of responses.

Develop analytics reporting and present to Marketing Director.

Work with compliance department to ensure all disclosures are correct and coordinate/implement any regulation changes for both search engine marketing and social media efforts.

Ensure all written complaints regarding the organization found in social media channels are documented, reported and responded to appropriately and according to the Complaint Policy.

Support the Marketing team in the continued development and optimization of the corporate website.

QUALIFICATIONS:

Bachelor's degree or equivalent work experience with an emphasis in marketing or a related field.

Three to five years marketing or related experience required.

Must have excellent written and oral communication skills.

In-depth knowledge of search engine marketing principles, social media platforms techniques, monitoring tools and social media web content development.

Experience with Microsoft Word, Excel, PowerPoint and Adobe Acrobat preferred.

Periodic travel to outside vendors/strategic partners and branch network may be required. Typical hours are 7:30 AM-5:00 PM. At times, longer hours and attendance at evening events may be required.

Must be available to post time sensitive information on social media platforms during non-work hours.
   
 

 

     
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