Job Details | Marketing Strategy & Insights Director or Manager

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WellPoint

Location: ChicagoIL 60601 Document ID: A9093-2M2G Posted on: 2015-03-0503/05/2015 Job Type: Regular

Job Schedule:Full-time
Minimum Education: Not Specified2015-04-04
 

Marketing Strategy & Insights Director or Manager

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

 

Internal Business Partner Relationship Manager (Insights Consultant)

 

Responsible for the development and execution of market and customer information to help grow the business, transform the customer experience, and retain profitable membership. Serves as an internal consultant to business partners, including the commercial specialty business as well as other areas of the business.

 

Primary duties may include, but are not limited to: Acts as a partner in strategic/business planning. Leverages customer and market information to proactively identify and assess new business opportunities. Integrates and organizes information from multiple sources to formulate a picture of customers, markets, and growth opportunities. Delivers strategies and recommends plans that connect corporate objectives to improve provider engagement and support cost of care efforts. Champions the voice of the customer by providing customer and market knowledge that drives informed business decisions and minimizes risk. Coordinates the development and communication of annual Research & Analysis plan. Executes research plans and manages budget.

 

Other Duties:

 

• Represents MSI and the consumer as the principal business partner contact and subject matter expert

• Serves as an advisor to the team and influences business decisions using primary and secondary market and consumer information

• Primarily responsible for developing topical, business partner, and product consumer insight summaries using diverse research sources

• Proactively determines research needs based on team’s business priorities and strategy

• Proactively communicates insight summaries/synthesis to business partners

• Creates research plan summaries for proposed ad hoc primary studies and tracking studies

• Ensures high-quality research reports by integrating relevant insights from primary and secondary sources

• Identifies “hot” opportunities that may be of interest to Anthem and specific business partner using various sources

• Presents research syntheses, as required, to targeted audiences

the ability to incorporate larger business and consumer trends and tell a ‘story’ using data and insights.

 

 

Requires a BA/BS degree; 7 years of experience in business development, marketing, brand strategy, and/or marketing research; or any combination of education and experience, which would provide an equivalent background. MBA preferred. Five to ten years of market research and insights experience, preferably in health care, preferred. Some travel required. Needs the ability to define objectives and hypothesis with business partners, and then design and manage market research projects that deliver against those objectives. Also needs the ability to translate research into insights and business implications. Must have excellent communication and analytic skills. Requires someone who is particularly good at synthesizing market research and pulling insights and trends from disparate sources to tell a compelling story.

 

 

 

 

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2014 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at antheminc.com/careers. EOE

 

To apply for this position, please use the following URL:

https://ars2.equest.com/?response_id=f29637c3766c93772c4f6f4cfa3a2a5c

 

 

     
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