Job Details | Consumer Exp Designer-Marketing Strategy & Insight

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WellPoint

Location: ChicagoIL 60601 Document ID: A9155-1FH2 Posted on: 2015-04-1704/17/2015 Job Type: Regular

Job Schedule:Full-time
Minimum Education: Not Specified2015-05-17
 

Consumer Exp Designer-Marketing Strategy & Insight

COMPANY DESCRIPTION:
Anthem is the nation's leading health benefits company serving the needs
of approximately 28 million medical members nationwide.

DESCRIPTION/RESPONSIBILITIES:
Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination,
and the foundation upon which we’re creating greater care for our
members, greater value for our customers, and greater health for our
communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more
to you and those we serve at one of America's leading health benefits
companies and a Fortune Top 50 Company.

Consumer Experience Designer-Chicago IL only

The role includes, but is not limited to:

• Review primary and third party consumer research and voice of the
customer data to identify which consumer experiences matter the most and
identify abrasion points as well as experiences that delight the customer
• Defines and designs the future experiences using human centered design
principles, articulating how the future experience will change through
verbal descriptions and creative narratives.  Looks to other industries
when designing experiences.
•  Regularly engages Anthem stakeholders and external experts to frame
and define the future consumer experiences.
• Ability to act as lead for developing the vision for specific consumer
experiences
• Provides leadership to projects that are cross-organizational in nature.
• Identifies opportunities to coordinate across the business more
effectively to deliver an ideal experience
• Provides guidance for Voice of the Customer, experience design, and
measurement work-streams that impact the consumer experience
• Evaluates strategic options in the context of the corporate strategic
direction, financial targets, and market context.
• Helps evaluate/re-evaluate ongoing initiatives
• Provides expertise as it relates to the redesign of consumer
experiences, ensuring the Voice of the Consumer and synthesis of
findings is used as guidepost
•Develops consumer experience designs and creative narratives

Anthem, Inc. is ranked as one of America’s Most Admired Companies among
health insurers by Fortune magazine and is a 2014 DiversityInc magazine
Top 50 Company for Diversity. To learn more about our company and apply,
please visit us at antheminc.com/careers. EOE. M/F/Disability/Veteran.


REQUIRED SKILLS:
• Requires a BA/BS degree in a related field – creative or industrial
design; corporate, consumer, or brand/marketing strategy
• Creative or design background (design school experience desired)
• 7 years of experience with design or consumer experience
consumer-oriented industries (e.g., retail, CPG); or any combination of
education and experience, which would provide an equivalent background.
• Requires a strategic thinker with a broad & deep understanding of the
consumer attitudes, behaviors, trends, and methodologies for developing
optimized experiences, and the ability to develop and execute logical
analysis to drive toward key decisions.
• MBA preferred.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among
health insurers by Fortune magazine and is a 2014 DiversityInc magazine
Top 50 Company for Diversity. To learn more about our company and apply,
please visit us at antheminc.com/careers. EOE. M/F/Disability/Veteran.

APPLY URL
https://ars2.equest.com/?response_id=52bca95aa3dbbd2e03764909163f50d5

     
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