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William Reed Business Media
Location: Chicago, IL 60606 Document ID: A9363-4CJQ Posted on: 2015-09-1009/10/2015 Job Type: RegularJob Schedule:Full-time
Minimum Education: Not Specified2015-10-10
Brand Marketer – Digital/Events
Brand Marketer – Digital/Events
From retail to hospitality, manufacturing to grocery, William Reed Business Media (WRBM), based in the UK, has been providing market-leading business information to the food and drinks sector for over 150 years.
Five generations later, the Reed family still runs the company, overseeing a steadily expanding international portfolio of magazines, websites, exhibitions, conferences and events.
William Reed Business Media Inc., the US subsidiary of the B2B publisher WRBM Group is the market leader in business and scientific news dedicated to the Food, Cosmetics and Pharmaceutical industries and is currently looking for a Brand Marketer to join the team based in Chicago, Illinois.
Key responsibilities & tasks:
Reporting to the General Manager, you will be contributing to marketing actions and focusing on the promotion of our brands, events and websites in the United States:
Branding/Communication online and offline: Implement different actions to increase brand awareness of the websites, and manage several communication projects, including our expanding US events portfolio.
Offline:
Participation at trade shows: project management, planning, supervising marketing communication assistant for all operational tasks
Organization of Clients’ events
Online:
Creation of communication tools: mail shots, landing pages
Creation of flyers and brochures using creative tools
- Partnerships management: Negotiate partnerships with key trade shows, associations
- Sales support: Help the sales team in developing documents presenting our services to clients: media kits, rate cards, Power point presentations, brochures, videos…
- Market research: Analyze the market, look at competition, evaluate strengths and weaknesses, and define objectives for growth
- Content Management: Animate the different websites communities via content tools: newsletters, blogs, social media…
- You will be collaborating with several departments such as sales, editorials, production or IT
Key skills and qualifications required for role:
- Sales, marketing or communication graduate, you have a very high level of English (are self-directed, high energy, multi-tasking.
- You are passionate by the Internet and used to working on computers
- You are highly organized, autonomous, and have good communication skills
- You have good knowledge of Microsoft Office (Word, Excel, PowerPoint), HTML and Photoshop/Illustrator
Company benefits:
- Competitive salary
- Medical insurance – 100% paid by the company
- Dental and vision insurance – 100% paid by the company
- 401(k) scheme – up to 4% matched by the company
- Flexible Spending Account
- Employee Assistance Program
To apply for this rewarding role, please send your CV and cover letter to Samantha.cloke@wrbm.com