COMPANY DESCRIPTION:

Anthem is the nation's leading health benefits company serving the needs of approximately 28 million medical members nationwide. DESCRIPTION/RESPONSIBILITIES:

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health benefits companies and a Fortune Top 50 Company.

Advertising Director

Responsible for developing and executing marketing and advertising strategies in two or more functional marketing areas (marketing communications, marketing events, product development, or marketing research). This includes developing creative strategy, messaging strategy, the creative brief, partnering with creative agency in the development of campaign content. Primary duties to include, but are not limited to: Formulates short and long term marketing and advertising strategies to grow profitable membership. Provides strategic and creative direction to advertising agency, Leads the Creative Council to drive consistency of brand execution across media elements, provide brand inspiration, lead brand content development and skill training. Ensures the marketing and advertising strategy aligns with the enterprise-wide strategy. Serves as the primary creative liaison among the brand, advertising and creative units. Acts as the internal PR voice for promoting the brand, ideas, solutions and skills. Ensures all advertising content meets internal and external business, legal/compliance and brand standards, and follows appropriate corporate standards, guidelines, and approval processes in all work. Ultimately responsible for the overall quality of Advertising Communications work. Establishes operating parameters and processes for engaging outside creative services. Evaluates the qualities, capabilities and value of outside creative services for implementing advertising that reinforces brands.

REQUIRED SKILLS:

Requires a BA/BS degree; 8-10 years of advertising, agency experience; or any combination of education and experience, which would provide an equivalent background. Health or managed care insurance knowledge preferred.
 

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2015 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at antheminc.com/careers. EOE. M/F/Disability/Veteran.
 

To apply for this position, please use the following URL:

https://ars2.equest.com/?response_id=cb550e1745e09520c9ef4b17a998600b