COMPANY DESCRIPTION:
Anthem is the nation's leading health benefits company serving the needs of approximately 28 million medical members nationwide.

DESCRIPTION/RESPONSIBILITIES:
Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.



This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health benefits companies and a Fortune Top 50 Company.

Brand Strategy Director -Chicago, IL

This position is responsible for developing and implementing brand
strategies to support Anthem market facing brands, including brand
architecture, brand positioning, brand imagery, brand messaging/content
and proof points.

Primary duties to include, but are not limited to:

      * Defines equities and translates brand value into innovative and differentiated propositions and programs.
      * Assesses local and national market opportunities, leveraging consumer research and analytics in order to identify profitable growth areas, and develops/leads the execution of brand building programs to these key market segments.
      * Establishes Brand Councils and other forums for communication in order to integrate activity, align business and brand strategies, and resolve complex brand challenges across the marketing mix and different business segments.
      * Leads the application of marketing concepts and operating strategies (brand positioning, brand architecture, SWOT analysis, competitive assessment, market strategies, consumer segmentation, media planning, trade/consumer promotions, etc.) used in the development and execution of brand building programs.
      * Evaluates the effectiveness of brand building programs.


REQUIRED SKILLS:

      * Requires a BA/BS degree
      * 8 years of branding experience; or any combination of education and experience, which would provide an equivalent background.

Location:  Chicago, IL

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2014 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at antheminc.com/careers. EOE. M/F/Disability/Veteran.

To apply for this position, please use the following URL:
https://ars2.equest.com/?response_id=8620c4cccb910766cc4097ed875ecb42