Job Details | VP STRATEGY DIRECTOR at LEO BURNETT USA

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LEO BURNETT USA

 Location: Chicago, IL 60601 Document ID: A9370-3SPL
Ad Number: dh4419157 Published on: 2015-09-1309/13/2015 Job Type: Regular

Job Schedule:Full-time
Published in: Daily Herald
2015-10-13
 

VP STRATEGY DIRECTOR

Classified As seen in Daily Herald
VP, Strategy Director VP, Strategy Director: Lead strategic effort to uncover consumer, shopper & retail insights to drive client's business. Duties include 1) Strategic Planning: Develop brand, promotion, channel, and/or shopper marketing strategy; develop & present research conclusions; manage strategy team. Actively understand shopper space & stay current on trends in shopper/retail marketing to leverage strategy opportunities. 2) Creative: Craft creative briefs; provide guidance to creatives in translation of strategy into effective comm's; partner w/creative/account mgmt to develop disruptive ideas at all points of customer contact. Partner w/brand agency colleagues to sell/integrate retail & shoppers activation along w/brand assignment. 3) Client: Collaborate w/sr client mgmt to give deeper insights into business; develop insightful conclusions from research data, present strategy & direction to client. 4) Leadership: Oversee strategy development initiatives; support pursuit of new business; grow skills of dept members through formal training programs, mentorship & hands-on learning; help inform & educate about retail/shopper fundamentals; provide leadership to team. Chicago, IL location. Req's Master's in Mass Comm's, Advertising or Marketing, incl 1 course each in: Strategic Insight Development, Research & Planning, Creative Thinking. Req's 4 yrs exp as Ad Account Planner at ad agency, incl 1) developing brand & shopper marketing strategy & crafting through-the-line comm's strategy, 2) crafting & presenting creative briefs to creative team; 3) designing quant & qualt consumer research methodologies, developing discussion guides & moderating focus groups; & 4) leading strategic planning work for client's business. Apply online to Leo Burnett Company, Inc. at www.leoburnett.com EOE


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