Job Details | ASSOCIATE CREATIVE DIRECTOR at LEO BURNETT USA

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LEO BURNETT USA

 Location: Chicago, IL 60601 Document ID: A9321-4IC3
Ad Number: dh4416126 Published on: 2015-08-0908/09/2015 Job Type: Regular

Job Schedule:Full-time
Published in: Daily Herald
2015-09-08
 

ASSOCIATE CREATIVE DIRECTOR

Classified As seen in Daily Herald
Senior Strategist Sr Strategist: Serve as consumer research & insight specialist for brand team for award-winning advertising agency group. Research & develop strategies to enhance the effectiveness of advertising & strategic marketing comm's campaigns. Glean understandings of how consumers approach brands & brand categories & how they perceive & respond to different brands & comm's approaches. Chicago, IL location. Req's BA in Marketing, Advertising, Comm's, Social Sciences or Psychology, incl 1 course each in: Statistical Methods; Research Methods; Social Psychology. Req's 18 months exp as Strategic Planner. Exp must be w/US office of global ad agency group & must incl: a) strategic planning across multiple business categories, incl insurance, & on at least 1 global brand: b) uncovering insights for consumers & informing strategy to find brand positioning in alignment across multiple foreign markets: c) use of research & analytics tools such as MRI, Simmons, ComScore, MediaDay & Nielsen: d) use of secondary research sources such as Yankelovich, Mintel, Cassandra, Trendwatching, Iconoculture, & Euromonitor: e) contributing to day-to-day strategy on new business pitches from start to finish incl identifying true business problem, human problem & creative challenge & conducting research; f) experience in specialized strategy skills incl digital strategy, content strategy, shopper/retail strategy, consumer journeys, product innovation strategy; & g) qualitative & quantitative research design & analysis incl writing candidate screeners, performing interviews & focus group moderation, analyzing results, writing research result reports & presenting to clients. Apply online to Leo Burnett Company, Inc. at www.leoburnett.com. EOE


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