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Abt Electronics
Location: Glenview, IL 60025 Document ID: A8223-2XCW Posted on: 2014-07-0207/02/2014 Job Type: RegularJob Schedule:Full-time
2014-08-01
E-Commerce Marketing Manager
The E-Commerce Marketing Manager will be responsible for implementation of Abt's marketing direction and developing strategies for growth. This individual will guide customer acquisition, retention, and reactivation campaigns and act as a liaison between Abt and our corporate partners.
Summary of Key Responsibilities
Summary of Key Responsibilities
- Lead email marketing initiatives including continual optimization of email marketing strategy, platform, and related processes to activate and retain existing customers.
- Define, adjust, and execute communication strategies for key customer segments at all lifecycle stages.
- Develop and strengthen CRM strategy to leverage insights and provide targeted marketing approach.
- Activation of promotional real estate through the site, drive optimization to improve conversion, category penetration, and average order value.
- Actively manage vendor relationships, provide guidance on marketing efforts and build mutually beneficial marketing campaigns.
- Manage marketing budgets and editorial calendars to guide promotional and holiday cadence.
- Work with cross-functional teams to develop marketing techniques, site improvements, and increase customer experience.
- Bachelor's degree preferred.
- Retail experience prefered.
- Proficient with Google analytics.
- Creative and analytical thinker.
- 4+ years experience of online and direct response marketing. Preferably in a B to C role.
- Demonstrated success in managing and executing marketing campaigns and CRM efforts.
- Strong knowledge of industry trends, email best practices, and marketing tools.
- Demonstrated knowledge and understanding of financial analysis and creative thinking.
- A solid understanding of CAN-SPAM requirements, HTML, email design best practices, and inbox deliverability.
- Proficient with MS Word, Excel, and PowerPoint.
- Excellent verbal and written communication skills, strong influencing, and analytical skills.
- Ability to work well with multiple team members and cross-functional teams in a fast paced and hands on environment while utilizing excellent time management skills.