Job Details | Marketing Senior Analyst - (Job Number: 000B4C)

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Allstate Insurance Corporation

 Location: Northbrook, IL 60062 Document ID: A4351-0KBJ Posted on: 2010-10-1110/11/2010 Job Type: Regular

Job Schedule:Full-time
2010-11-10
 

Marketing Senior Analyst - (Job Number: 000B4C)

This position, Customer Experience Relationship Management Campaign Analyst, requires a person who through analysis, can determine if our customer campaigns and contact programs are meeting our customers' expectations. Also required is the ability to understand from the customers' point of view what value Allstate is providing to them; and for Allstate, improve campaign performance in terms of efficiency and improvements in Return on Investment. This analyst position will require the ability to interpret metrics and assist management with recommendations for change and/or improvement.

Qualification

The qualifications for this position are several fold:
  • The candidate must have at least 3-5 years of related analysis experience.
  • The candidate is expected to perform results analysis on customer contact campaign metrics to establish and/or verify incremental lift, return on investment, return on marketing investment, segment analysis, financial cost benefit analysis, etc. The candidate must have experience working with financial cost benefit analysis, especially.
  • The candidate will work with management to provide recommendations on how to fine tune customer contact campaigns for efficiencies/improvements in customer value
  • The candidate must be able to develop and manage key performance indicators (KPIs); and make recommendations for improvements in measurement.
  • The candidate will need to assist management to create, manage, and improve governance processes.
  • The candidate must be able to analyze operational standards, and suggest process improvements to increase Allstate's value to customers
  • The candidate will need to analyze and develop insights for new surveys/survey questions; and be able to integrate their quantitative analyses with qualitative analytics.
  • The candidate should be proficient in Microsoft Office, particularly Excel, plus Business Objects in order to perform the duties listed above and be able to handle ad hoc analysis and questions.

Allstate Corporation is an Equal Opportunity Employer.

     
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