• Develop and Manage new and existing consumer email contacts from conception to implementation and measurement in support of the overall Allstate email program
• Assist with overall program strategic planning
• Assist team with implementing new consumer preference capability as part of online service roadmap
• Strengthen "Test and Learn" approach to email campaigns
• Assist team with growing the population of email addresses and marketing opt-in's
• Help support the regional teams with email program facts and best practices
• Assist with KPI and metric reporting related to email address collection and outbound email contacts
• Develop test plans and help execute tests in support of quality assurance
• Identify reporting needs based on campaign objectives and accessibility requirements from different channels
• Partner with various business units including Claims, Emerging Business (EB), Allstate Financial, Agency/Direct Sales & Service, Marketing and Technology to support enterprise email objectives and efforts
• Work with internal Marketing partners to develop new creative concepts. Analyze and critique design/layout, messaging, call to action, response mechanisms, channel focus, etc
• Work with Allstate's Email Service Provider on a regular basis as part of the extended email program team
• Provide internal communication as needed to regions and distribution partners
• Assist all other programs with additional support related to consumer email: chairman team requests, email program questions, agent inquiries, and email related KPI and metrics

Qualification

• 5+ years experience in financial services and marketing
• 3+ years experience in email marketing
• Bachelors Degree; Business or Marketing
• Must be self-motivated, problem solver, positive team player with a can do attitude and have the ability to work independently
• Strong strategic planning skills with ability to design, implement, evaluate, and manage SPL programs. Have demonstrated track record of improving programs
• Results-oriented with strong analytical, critical thinking, and problem solving skills
• Strong organizational skills with the ability to handle multiple projects and meet deadlines; inherent sense of urgency/persistence needed
• Ability to conceptualize and evaluate new approaches based on best practices or previous experience
• Ability to analyze, critique and provide agency direction on creative concepts
• Strong communication skills (written and oral) with the ability to present effectively
• Advanced experience using Microsoft suite
• Experience managing budgets
• Experience supporting multiple distribution/contact channels (e.g., agencies, call center, web) a plus
• Experience with campaign management tools and Responsys Interact a plus
• Experience managing vendors