For over 75 years, Allstate has been helping protect homes, cars and families across the country.

As the nations largest publicly held personal lines insurance company, our success is built on an environment where the talents and contributions of every person are supported, respected and encouraged.

The Internet Marketing Technology (IMT) department partners with Internet Marketing and other departments to deliver innovative technology solutions focused on marketing programs and marketing tools. Additionally, IMT provides consulting expertise to guide overall prioritization and drive scheduling of marketing technology initiatives and maintains the overall project portfolio and content elements for Allstate.com applications, the only consumer facing applications at Allstate.

Our Web Analytics team provides Allstate enterprise-wide web metrics and analytics support for Allstate internet (and some intranet) web sites.

WEB ANALYST (INFORMATION ANALYST) - Experienced

As a Web Analytics Analyst you will be responsible for all aspects of Allstate internet web analytics effort including web traffic tracking, data capture, processing all data for analysis using measurement models, developing new web measurement reports and models. As an Information Analyst, you will also be responsible for applying your business knowledge, communications and facilitation skills to the above.

Primary Responsibilities include:

The Professional level Information Analyst Provides web analytic support for Allstate internet and intranet sites. This position is responsible for all aspects of Allstate internet and intranet web analytics effort including web traffic tracking, data capture, processing all data for analysis using measurement models, developing new web measurement reports and models. Role includes analysis, use of existing internet measurement tools and operational tasks. A business understanding of Allstate internet and intranet sites. Key responsibilities include, but are not limited to:

• Facilitating and contributing to the development of a company-wide web measurement strategy
• Assisting users in accessing and interpreting their data and providing reports that support their business needs
• Provide preliminary in-house product support, escalating queries to vendors as needed
• Establish communication programs to reach users and developing and maintaining user training and materials
• Elicit Business Requirements to Identify Appropriate Measurements to Meet Business Requirements
• Translate Business Requirements into Technical Requirements
• Work With Project Teams to Define Measurement Plans, Implement the Necessary Tags, Perform Testing, and Develop Reports
• Maintain and Enhance the Current Reports
• Perform Project-related and Ad-Hoc (Data) Analysis - Including Deep-Dive Analysis
• Make Recommendations for Web Site Improvements Based on Measurement Results
• Help Business Partners to Access and Understand Our Data and Measurements
• Ensure Data Accuracy and Resolve Any Data Integrity Issues
• Communicate Data collection Issues or Report Disruptions to Business Partners
• Provide In-House Product Support for HBX, Site Catalyst and the Omniture suite of products
• Work with (Omniture) Vendor on any Data Issues, Technical Implementation, Tickets and Other Admin Items
• Provide User Training
• Work with Business Partners to Prioritize Work and Provide Estimates
• Keep Up-To-Date on the Latest Web Analytic's Best Practices and Products

Candidate should be familiar with web operations infrastructure, measurement tracking, and internet utilities including the ASP web analytics solution WebSideStory's HBX application and Omniture Site Catalyst. Provides expertise for multiple areas of the business.

Qualification

Qualifications

Experience required

College Degree: Preferred

Major Preference: Computer Science, Mathematics, or Statistics

• Web analytics experience including web usability
• Experience utilizing tools to track, measure and report website measurements
• Demonstrated supporting of business clients with Web Analytics
• Skilled at interacting directly with clients from problem definition through implementation with a demonstrated ability to bridge the gap between the business and consulting tasks
• Web marketing and online web systems development and deployment
• Statistical analysis
• In depth familiarity with Allstate's customer facing Internet applications/sites

The ideal candidate will possess the following qualifications:

• Ability to work well with others on diverse projects in a collaborative team environment
• Strong (written and oral) communication and problem solving skills
• Ability to meet deadlines in a fast paced environment
• Excellent project and time management skills
• Mathematics or Statistics background, interest in web analytics and statistical reporting.
• Programming experience with either AJAX or .Net

Computer proficiency

MS Office Suite with high level of proficiency in Excel

The successful candidate should also exhibit the following skills and abilities:

• Business Requirements Definition - Mastery of business requirements definition in practical applications of a difficult nature. Possesses the knowledge, training, and/or experience to deliver Business Requirements Definitions without the support/instruction from others.
• Knowledge - Understands customers' business operations beyond single issues that drive a project and has worked closely with knowledgeable users to meet their business needs.
• Business Analysis - Capable of converting discrete data and basic business concepts and turn them into meaningful information which contributes to successful assignments completion.
• Change Management - Fundamental proficiency to successfully demonstrate change management processes in practical applications of moderate difficulty.
• Facilitation - Basic proficiency to facilitate meetings and processes where the subject is moderately complex.

Allstate is widely recognized as one of the "100 Best Companies to Work For in IT". Forbes, Fortune, BusinessWeek, ComputerWorld, InformationWeek and Chicago magazines have also recognized us for our innovative and rewarding work environment.