• Assist in developing the company's social engagement strategy and supporting tactics, taking into consideration industry, competitive and regulatory information and implications
• Grow community participation and support the development of the desired community culture
• Monitor and moderate community participation to ensure that rules of engagement and community guidelines are followed.
• Review posts/complaints containing watchwords for context and forward to internal resources if necessary
• Determine whether, when and how to participate in the conversation. Solicit participation from company subject matter experts as required to address questions or issues raised in the community
• Post and promote interactive content that encourages participation and the development of member-generated content to ensure that the community is achieving its objectives
• Listen, monitor and coordinate responses. Answer questions and/or clarify and escalate posts, when necessary, to the appropriate departments, resources, and processes
• Be the "voice of the community"
• Establish and enforce standards to ensure a respectful and helpful environment within the Community
• Develop relevant metrics to determine most efficient ways to reach and engage in conversation with target audiences
• Tag and title content, with an understanding of SEO (Search Engine Optimization). Monitor use and ratio of keywords for the purposes of maintaining and nurturing SEO
• Manage and contribute to content calendar
• Coordinate events with internal and external sources
• Identify and document trends of member behavior and participation within the community so they can be referenced/utilized in the content programming
• Monitor conversation trends of the company, its competitors and product/brand perception on external networks and communities
• Communicate suggested content, product and process updates to Social Networking Strategy and Content Managers
• Gather and assess next generation products and services as determined by consumer interests and/or needs
• Coordinate and publish content determined by consumer interest and relevance
• Administer permissions, content publishing and other "back-end tools" with the help of designated, internal IT resources
• Promote community activities as appropriate and connect community members sharing similar interests
• Review posts/potential issues forwarded by third party moderators, forward to internal resources if necessary, make consistent decisions, and document resulting actions
• Manage bugs and enhancements. Identify and execute on improvements to customer experience/functionality on the Community
• Respond to direct messages from individuals via the Community, forwarding responses to internal resources if necessary and document discussions
• Work closely with technology counterparts to integrate social media campaigns with various internal and/or external sites
• Manage external blogger relationship with partnering agency
• Manage @GHCommunity

Hear what current employees have to say about working at Allstate: www.allstate.com/Allstate/content/refresh-videos/HR/Allstate_General_Hiring.wmv!

Qualification

• Must have at least 2 years of related experience in social media
• Must have a solid understanding of online platforms and related functionality that may include: blogs, internet forums, micro-blogging (Twitter), social networking sites (e.g., LinkedIn, Facebook, communities), event sites (e.g., Meetups) and multimedia channels (Flickr, YouTube)
• Must have experience in moderating user generated content community and network environments
• Strong ability and accountability for assessment of activity on the Community including, but not limited to the ability to establish measurement and success metrics where standards and best practices have not yet been identified
• Demonstrated creativity, passion and documented participation in social media (Blogs, Facebook, Twitter, YouTube, LinkedIn, Flickr, etc.)
• Understanding of insurance products and processes is desired
• Education: minimum of a bachelors degree is required from a four year college or university
• Must understand marketing from both business and technical perspectives
• Ability to work in a fast-paced environment
• Ability to work with cross-functional teams in both leadership and community member roles
• Ability to synthesize information, make informed decisions and problem solve
• Ability to research and stay up-do-date on what's new, innovative and useful in the digital space
• Ability to deliver high quality work against aggressive deadlines; often for multiple projects
• Skilled social media conversationalist with exceptional verbal, written communication and organizational skills

• This position will be located in Northbrook, IL
• Ths position is a full time position