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Kraft Foods Inc.
Document ID: A4093-0TOSAd Number: kraft-1001667 Published on: 2010-03-0303/03/2010 Job Type: Regular
Job Schedule:Full-time
Published in: ChicagoJobs
2010-04-02
Senior Manager CRM Digital Mktg
As seen in ChicagoJobs
Title: Senior Manager CRM Digital Mktg
Location: NAM-IL-Glenview
The CRM Senior Manager, Community Programs in our Consumer Relationship Marketing (CRM) group contributes to a large scale North American project in an industry-leading CRM program. Kraft Foods' CRM program exists to deepen engagement with our most valuable consumers to increase loyalty and drive purchase. CRM is considered a shared service within Kraft Foods that provides valuable and best-in-class marketing assets to help brands enhance their marketing efforts and help them meet their business goals.
This position has responsibility for activation, management and evaluation of the following areas for Kraft Foods CRM:
* Social media (facebook, twitter, youtube, blogger ourtreach.)
* Online community (e.g. kraftfoods.com)
* Consumer Advocacy and WOM initiatives (scope of responsibility included Strategic Leadership)
The ideal candidate brings strong consumer marketing skills coupled with a deep knowledge of digital and social media channels. We are looking for a proven track record of managing major online initiatives from inception to launch. A strong drive for results, proven project management skills and the ability to manage both creative and technical agencies are essential. This candidate must be able to perform at a highly experienced level ('hit the ground running') when hired.
Responsibilities:
Manage multiple social media, community and advocacy initiatives which include:
* Work collaboratively with Managers to support the CRM Social Media/Participatory Culture strategy
* Lead development of the online community engagement plans and ensure integration and activation across CRM channels.
* Oversee Kraft Foods' proprietary advocacy and WOM programs. Develop strategic plans to drive innovation and ensure flawless day to day execution.
* Lead the tactical plan development, execution, evaluation and continuous improvement of all assigned initiatives for superior program activation, marketing and management
* Help ensure seamless integration of social throughout all CRM channels
* Lead multiple agencies across the many initiatives
* Manage agencies and provide input/approval for editorial/experience calendar for each initiative or channel
* Work collaboratively with cross functional team across Kraft (CRM, Brands, Corporate Affairs, Legal, and Consumer Response) to enhance and protect the Kraft brand and promote marketing objectives.
* Support the development of appropriate social media policies and protocols.
* Ensuring proper use of trademarks/logos and ensure all communication materials have legal and creative approval
* Supervises and develops on-site agency staff members
* Efficiently manage multiple budgets
* 5-7 years digital marketing management experience required
* 5-7 years consumer marketing experience required and CPG experience a strong plus
* 3 years of agency management experience required (lead contract negotiations and SOW development, agency reviews, RFP process)
* 1-2 years social media experience
* Experience with Mobile is also valued
* Demonstrated involvement with direct to consumer relationship marketing programs.
* Technical savvy and experience to understand infrastructure and data essential to delivering online integrated consumer experiences
Location: NAM-IL-Glenview
The CRM Senior Manager, Community Programs in our Consumer Relationship Marketing (CRM) group contributes to a large scale North American project in an industry-leading CRM program. Kraft Foods' CRM program exists to deepen engagement with our most valuable consumers to increase loyalty and drive purchase. CRM is considered a shared service within Kraft Foods that provides valuable and best-in-class marketing assets to help brands enhance their marketing efforts and help them meet their business goals.
This position has responsibility for activation, management and evaluation of the following areas for Kraft Foods CRM:
* Social media (facebook, twitter, youtube, blogger ourtreach.)
* Online community (e.g. kraftfoods.com)
* Consumer Advocacy and WOM initiatives (scope of responsibility included Strategic Leadership)
The ideal candidate brings strong consumer marketing skills coupled with a deep knowledge of digital and social media channels. We are looking for a proven track record of managing major online initiatives from inception to launch. A strong drive for results, proven project management skills and the ability to manage both creative and technical agencies are essential. This candidate must be able to perform at a highly experienced level ('hit the ground running') when hired.
Responsibilities:
Manage multiple social media, community and advocacy initiatives which include:
* Work collaboratively with Managers to support the CRM Social Media/Participatory Culture strategy
* Lead development of the online community engagement plans and ensure integration and activation across CRM channels.
* Oversee Kraft Foods' proprietary advocacy and WOM programs. Develop strategic plans to drive innovation and ensure flawless day to day execution.
* Lead the tactical plan development, execution, evaluation and continuous improvement of all assigned initiatives for superior program activation, marketing and management
* Help ensure seamless integration of social throughout all CRM channels
* Lead multiple agencies across the many initiatives
* Manage agencies and provide input/approval for editorial/experience calendar for each initiative or channel
* Work collaboratively with cross functional team across Kraft (CRM, Brands, Corporate Affairs, Legal, and Consumer Response) to enhance and protect the Kraft brand and promote marketing objectives.
* Support the development of appropriate social media policies and protocols.
* Ensuring proper use of trademarks/logos and ensure all communication materials have legal and creative approval
* Supervises and develops on-site agency staff members
* Efficiently manage multiple budgets
* 5-7 years digital marketing management experience required
* 5-7 years consumer marketing experience required and CPG experience a strong plus
* 3 years of agency management experience required (lead contract negotiations and SOW development, agency reviews, RFP process)
* 1-2 years social media experience
* Experience with Mobile is also valued
* Demonstrated involvement with direct to consumer relationship marketing programs.
* Technical savvy and experience to understand infrastructure and data essential to delivering online integrated consumer experiences
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