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Allstate Insurance Corporation
Location: Northbrook, IL 60062 Document ID: A3384-0C6P Posted on: 2010-03-0803/08/2010 Job Type: InternJob Schedule:Full-time
2010-04-07
Marketing Intern - (Job Number: 0008PV)
The purpose of this department is:
- To lead the development of integrated consumer communications that build Allstate brand consideration and preference, contributing to business objectives.
- To drive brand consistency and broaden the brand footprint across all media based on Allstate brand standards and guidelines.
- To deliver those communications with operational excellence.
The scope of an IMC Intern is:
To support the strategic development and implementation of integrated marketing communications plans and programs that support Allstate's marketing strategies. The IMC intern will work closely with a Manager to gain hands-on practical experience in Marketing Communications for a major American brand.
The individual will be responsible for:
- Completion of a specific job / project responsibility over the course of the internship
- Day to day planning, development and execution of various Allstate initiatives within the target segments
- Interface with various internal constituents (Regional Marketing, Marketing Growth and Development, legal, compliance, etc.)
- Daily interaction with external vendors such as ad agencies and media representatives
Qualification
Required Skills (skills individual must bring to the job and skill levels required):
- Beginner (has general understanding/knowledge)
- Intermediate (has good working knowledge/understanding)
- Advanced (is considered an expert)
The skills required are:
- Verbal & Written Communications - Intermediate
- Organization - Intermediate
- A strong sense of initiative and willingness to learn - Intermediate
Experience required (type of experience and number of years required):
High school degree. Junior / senior level college student with at least three years completed at start of internship. Marketing/Public Relations/Communications/or Advertising coursework. Past intern experience in a related field is a plus.
Computer Proficiency: Microsoft Suite
Education: Junior or senior level undergraduate working towards a degree. Graduate students preferred.
Major preference: Marketing, Public Relations, Advertising or Communications






